Definition: Insurance to Go (ITG) is a marketing term that refers to the concept of insurance companies offering financial products as part of their overall services, rather than just being an afterthought or as an add-on. The ITG model involves several key elements: 1. Client: The client who is looking for insurance products is essentially the customer. They are typically able to understand and choose from a variety of insurance products that offer different levels of protection. 2. Insurance Company: A company that offers these products. They are typically independent, non-profit organizations that provide services such as claims processing, underwriting, pricing, marketing, and more. 3. Client Experience: The experience clients receive when interacting with the ITG model is defined by its effectiveness in helping them find the best insurance products for their needs. This may involve personalized advice based on factors like health risk profiles, financial goals, and risk tolerance. 4. Customer Support: The ITG model requires a strong customer support team to respond quickly and effectively to client inquiries and complaints. 5. Marketing and Sales: The marketing and sales teams are responsible for generating interest in the ITG model and convincing clients of its value and effectiveness. The word "insurance to go" is used by companies that offer an ITG model as part of their overall services, rather than just being an afterthought or as an add-on. It suggests that these companies are committed to offering a comprehensive suite of insurance products that address the client's unique financial needs and goals. Some key benefits of using an ITG model include: - Increased accessibility: Companies can offer a wider range of insurance products, including health, property, life, and disability coverage, from a single company or as an add-on service. - Greater customization options: Clients have more control over what insurance they receive, which may be important for some clients who prefer more flexibility in their policy terms and conditions. - Lower costs: By offering multiple policies from the same provider, companies can reduce their costs by eliminating unnecessary paperwork and lower overhead expenses related to claims processing. - Improved customer satisfaction: ITG models can improve client satisfaction by providing a consistent and comprehensive suite of insurance products that meet their needs.